Resource library
Web resources
Searching for business to business marketing or association information on the web? If your search engine returned 100,000 references to "marketing", you are not alone. To assist in your search, we have compiled a list of B2B marketing and association management sites and books. You may find them useful or interesting. However, we do not necessarily endorse nor recommend any of them. We will update the list regularly.
For additional resources, select from the list in the left hand column.
Marketing associations
- American Advertising
Federation
A nationally coordinated network of advertisers, agencies, media companies, local associations and college chapters. - Advertising Research
Foundation
Research information on the effectiveness and use of advertising. - American Marketing
Association (AMA)
The world's largest and most comprehensive professional society of marketers. Take a look at the Marguerite Kent Library/Information Center. - BMA Colorado
The Colorado Chapter of the Business Marketing Association. Site includes events and activities of the chapter, information on professional certification, and the CareerLink to B2B job opportunities in Colorado. - Business Marketing
Association (BMA)
A not-for-profit international organization, BMA serves the professional and career development needs of business-to-business marketers. Newly updated site with references, resources, conference information, local chapters, and more. - The Cluetrain
Manifesto
The Cluetrain Manifesto has ignited global conversation and challenged sacred corporate assumptions about the very nature of business in a digital world. It presents a wake-up call, arguing that business as usual is gone forever. With Internet access, people are discovering and inventing new ways to share relevant knowledge with blinding speed. One result: markets are getting smarter--and getting smarter faster than most companies. - Customer Relationship
Management Association
Promote sales, marketing, and customer related areas involving automation, information management, process improvement, and the philosophy of sales and customer service. Site includes newsletter, events, local chapters, and other information. - Direct Marketing
Association
The DMA is dedicated solely to the practice and issues of direct marketing. Site features regulatory issues, direct marketing guidelines, calendar of events. - ESOMAR
European Society for Opinion and Marketing Research promotes the use of opinion and marketing research for improving decision making in business and society worldwide.
- Market
Research Society
The Market Research Society is the world's largest professional body for market researchers. Site includes information on market research, events calendar, society publications, and news.
- Marketing Institute
of Singapore
The national marketing professional body in Singapore with a membership of 4000 professionals as well as corporate membership of marketing related organizations. Site includes information on the services and publications of the Institute and links to other members of the Asia Pacific Marketing Federation.
- Marketing Research
Association
Information on publications, conferences, and services of the Association as well as an on-line forum for discussion of marketing research.
- Product Development & Management
Association
PDMA is a non-profit association devoted to Product Development. Here you will find an online magazine, upcoming events, and the PDMA Bookstore. - Professional
Marketing Research Society
The Professional Marketing Research Society is a non-profit organization for marketing research professionals engaged in marketing, advertising, social, and political research. Site includes an events calendar, Society news, and a publications archive. - Promotion Marketing
Association
The Promotion Marketing Association of America, Inc. (PMA) is a nonprofit trade association that represents the multi-billion dollar promotion marketing profession. Site covers Association news and events as well as tips on incentives and promotion marketing. - Professional
Pricing Society
The Professional Pricing Society is dedicated to supporting the decision makers and management personnel responsible for establishing pricing. Web site includes pricing information resources, job opportunities, and peer communications and forums. - Public Relations Society
of America
PRSA serves as a forum for addressing issues affecting the public relations professionals. Information on PRSA, publications, and conferences can be found here. - Sales & Marketing
Executives International
A nonprofit professional association working to improve professional standards in sales and marketing through education and networking. - Trade Show Exhibitors
Association
Resources, publications, and programs of the Association.
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