Resource library
Web resources
Searching for business to business marketing or association information on the web? If your search engine returned 100,000 references to "marketing", you are not alone. To assist in your search, we have compiled a list of B2B marketing and association management sites and books. You may find them useful or interesting. However, we do not necessarily endorse nor recommend any of them. We will update the list regularly.
For additional resources, select from the list in the left hand column.
Education, training
- AcademicInfo
An online education resource center with extensive subject guides and distance learning information emphasizing various online marketing and business programs. The site also contains numerous links to other marketing related web sites. - Best Web Conferencing
Web conferencing service with VoIP audio and free tele-conferencing. For web conferencing, meetings, courses, webinars, employee and web based training. - Business Marketing Institute
The Business Marketing Institute (BMI) was established to build new training and certification systems in response to a greater demand on the part of management in business-to-business companies to hold marketing managers accountable for producing measurable sales results from their company’s marketing programs. The company's two programs are the Marketing Skills Assessment, Skills Builder and Certification program and the CRM Field Marketing On-demand Integration Training and Certification for B2B marketing, product, and sales professionals. - Carlson
Executive Development Center
The Carlson Executive Development Center offers rigorous,interactive educational programs to executives and high-potential managers.The Executive Development Center also offers programs customized to the needs of global companies, nonprofits and government agencies. - The Copywriting Institute
The Copywriting Institute (CWI) is a training and resource center for writers. CWI provides 10 specific writing courses online, a variety of ongoing business building, training and marketing courses, and provides customized workshops and training for corporations and associations throughout the US. - CyberU
Offers on-line marketing courses at a fee, plus links to other marketing resources on the web. - Institute
for the Study of Business Markets (ISBM)
This site is maintained by the Institute for the Study of Business Markets at Penn State University. It provides information about ISBM seminars, research projects, as well as links to other resources. - Marketing
Seminars
Ennis Associates offers a wide range of Brand Marketing Seminars all across the United States and throughout the world. - Sales Seminars -Need to find the edge that will increase your sales? Dave Kahle's business to business sales seminars give you practical steps to implement and improve your own performance or the performance of your sales force.
- University
of Wisconsin-Madison School of Business
How-to seminars and advanced specialty courses for marketing professionals in both manufacturing and service-sector industries. The Excellence in Marketing Certificate Series covers the essentials of planning, management, strategy and tactics, research techniques, sales and advertising.
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