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What It Takes To Win With B2B Customers by D. Keith Pigues, CMO of Ply Gem Industries

How to Attract New Clients with Facebook and LinkedIn by Kelly Robbins

Social media: what else should I be doing? by Greg Olson

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Tips and articles

Here's where you will find ideas, tips, techniques, and guest columns to help you improve your business to business or association marketing effort. Check out the tips index below for marketing tips and techniques covering a variety of different topic areas.

 

B2B Marketing

What It Takes To Win With B2B Customers by D. Keith Pigues, CMO of Ply Gem Industries

Writing Company Tag Lines That Build Trust by Casey Demchak, 2009

Everything I Know About Surviving the Recession I Learned from Tom Hanks by John Favalo, Eric Mower and Associates, June 2009

Six Ways to Come Up with New Marketing Ideas by Kelly Robbins, The Copywriting Institute

Information is the Present; Connection is the Future by C. J. Hayden, MCC, January 2008

Stretching Your Marketing Dollar by Michael T. Brandt, CBC (Flash Presentation)

When Do I Need To Hire A Business Plan Consultant by Howard Schwartz, HJ Ventures International, Inc.

Boost Sales in Lean Times by Alan Isaacson

A Short Story about Stories by Pam Greenberg

Marketing Tips for Start-Ups by Jeff Soltesz

10 Tips for Winning Sales Presentations by Kevin Davis

What Makes a Good Ad? by Michael T. Brandt

Outsmarting the Competition by Michael T. Brandt, CBC

Reflecting Your Image by Michael T. Brandt, CBC

Striking Gold in Sales Leads by Michael T. Brandt, CBC

Going Global by Michael T. Brandt, CBC

Getting More Press by Michael T. Brandt

Marketing Lessons from the Elections by Michael T. Brandt, CBC

Marketing Resolutions for the New Year by Michael T. Brandt, CBC

10 Keys to Effective Advertising by Michael T. Brandt, CBC

Making that Newsletter Sing by Michael T. Brandt, CBC

Building the Marketing Plan by Michael T. Brandt, CBC

You Know My Methods, Watson by Michael T. Brandt, CBC

Less Stress on the Press by Michael T. Brandt

Creative

Writing Company Tag Lines That Build Trust by Casey Demchak, 2009

Five Ways To Strengthen Your Business Writing by Julie Ann Waid

Making that Newsletter Sing by Michael T. Brandt

Free Bait to Lure the Prospect by Marcia Yudkin

On the Web, It's Still Content that Counts by Michael T. Brandt, CBC

Emphasizing the Customer

Analyzing the Customer by Michael T. Brandt, CBC

New Customers or Old by Michael T. Brandt, CBC

At Your Service: The Ten Commandments of Great Customer Service! by Susan Friedmann, CSP

More Than Just Salesmen by Michael T. Brandt, CBC

Marketing - A Customer Perspective by Michael T. Brandt, CBC

How to Keep Your Customer Forever by Phyllis Sheerin Ross

Research, Measurement

Kiss-Guidelines for Developing an Advertising Measurement Program by Michael T. Brandt, CBC, October 2006

How Ya Doin? -- Time for Self Evaluation by Michael T. Brandt, CBC

Identifying New Business Opportunities by Michael T. Brandt, CBC

Use Return on Investment for Quantifying Marketing Results by Alan Hutchinson

Resisting the Market Research Temptress by Michael T. Brandt, CBC

Social Media

How to Attract New Clients with Facebook and LinkedIn by Kelly Robbins

Trade Shows, Meetings, Conferences

Will Seminars Get You Clients by C. J. Hayden, MCC

Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker" by Susan Friedmann, CSP

Getting More from Trade Shows by Michael T. Brandt, CBC

Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Trade Shows to Safeguard Your Bottom Line by Susan A. Friedmann,CSP The Trade Show Coach November 2008

Rising Exhibiting Costs Places New Premium on Efficiency by Susan A. Friedmann,CSP, The Trade Show Coach, August 2008

Motivation ABC’s: Tune Up Your Booth Staff by Susan Friedmann, CSP

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them, by Susan Friedmann, CSP

The Power of Buzz by Susan Friedman, CSP

Fighting The Fear by Susan A. Friedmann,CSP, The Trade Show Coach, June 2009

Web, Interactive

Free Bait to Lure the Prospect by Marcia Yudkin

On the Web, It's Still Content that Counts by Michael T. Brandt, CBC

Target Your Online Advertising Campaign by Megan Hamilton

Choosing the Right Domain Name by Karl Moore

AIDA on the Web by Ian Traynor

Effective Email Marketing in an Age of Privacy by Michael T. Brandt, CBC

Web Technology: Friend or Foe by C. J. Hayden, MCC

Opt-in E-mail Is Not Spam . . . Usually by Michael T. Brandt, CBC

On Line Buying Pools Changing the Face of Commerce by Jay Conrad Levinson

Where is Search Heading and How Can You Stay Ahead of the Curve by Aaron Kahlow, BusinessOnLine, January 2008

Link Building Gives an Added Boost and Recognition by Joel McLaughlin, DataFlurry SEO, November 2008

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