Resource library
Tips and articles
Here's where you will find ideas, tips, techniques, and guest columns to help you improve your business to business or association marketing effort. Check out the tips index below for marketing tips and techniques covering a variety of different topic areas.
B2B Marketing
What It Takes To Win With B2B Customers by D. Keith Pigues, CMO of Ply Gem Industries
Writing Company Tag Lines That Build Trust by Casey Demchak, 2009
Everything I Know About Surviving the Recession I Learned from Tom Hanks by John Favalo, Eric Mower and Associates, June 2009
Six Ways to Come Up with New Marketing Ideas by Kelly Robbins, The Copywriting Institute
Information is the Present; Connection is the Future by C. J. Hayden, MCC, January 2008
Stretching Your Marketing Dollar by Michael T. Brandt, CBC (Flash Presentation)
When Do I Need To Hire A Business Plan Consultant by Howard Schwartz, HJ Ventures International, Inc.
Boost Sales in Lean Times by Alan Isaacson
A Short Story about Stories by Pam Greenberg
Marketing Tips for Start-Ups by Jeff Soltesz
10 Tips for Winning Sales Presentations by Kevin Davis
What Makes a Good Ad? by Michael T. Brandt
Outsmarting the Competition by Michael T. Brandt, CBC
Reflecting Your Image by Michael T. Brandt, CBC
Striking Gold in Sales Leads by Michael T. Brandt, CBC
Going Global by Michael T. Brandt, CBC
Getting More Press by Michael T. Brandt
Marketing Lessons from the Elections by Michael T. Brandt, CBC
Marketing Resolutions for the New Year by Michael T. Brandt, CBC
10 Keys to Effective Advertising by Michael T. Brandt, CBC
Making that Newsletter Sing by Michael T. Brandt, CBC
Building the Marketing Plan by Michael T. Brandt, CBC
You Know My Methods, Watson by Michael T. Brandt, CBC
Less Stress on the Press by Michael T. Brandt
Creative
Writing Company Tag Lines That Build Trust by Casey Demchak, 2009
Five Ways To Strengthen Your Business Writing by Julie Ann Waid
Making that Newsletter Sing by Michael T. Brandt
Free Bait to Lure the Prospect by Marcia Yudkin
On the Web, It's Still Content that Counts by Michael T. Brandt, CBC
Emphasizing the Customer
Analyzing the Customer by Michael T. Brandt, CBC
New Customers or Old by Michael T. Brandt, CBC
At Your Service: The Ten Commandments of Great Customer Service! by Susan Friedmann, CSP
More Than Just Salesmen by Michael T. Brandt, CBC
Marketing - A Customer Perspective by Michael T. Brandt, CBC
How to Keep Your Customer Forever by Phyllis Sheerin Ross
Research, Measurement
Kiss-Guidelines for Developing an Advertising Measurement Program by Michael T. Brandt, CBC, October 2006
How Ya Doin? -- Time for Self Evaluation by Michael T. Brandt, CBC
Identifying New Business Opportunities by Michael T. Brandt, CBC
Use Return on Investment for Quantifying Marketing Results by Alan Hutchinson
Resisting the Market Research Temptress by Michael T. Brandt, CBC
Social Media
How to Attract New Clients with Facebook and LinkedIn by Kelly Robbins
Trade Shows, Meetings, Conferences
Will Seminars Get You Clients by C. J. Hayden, MCC
Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker" by Susan Friedmann, CSP
Getting More from Trade Shows by Michael T. Brandt, CBC
Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Trade Shows to Safeguard Your Bottom Line by Susan A. Friedmann,CSP The Trade Show Coach November 2008
Rising Exhibiting Costs Places New Premium on Efficiency by Susan A. Friedmann,CSP, The Trade Show Coach, August 2008
Motivation ABC’s: Tune Up Your Booth Staff by Susan Friedmann, CSP
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them, by Susan Friedmann, CSP
The Power of Buzz by Susan Friedman, CSP
Fighting The Fear by Susan A. Friedmann,CSP, The Trade Show Coach, June 2009
Web, Interactive
Free Bait to Lure the Prospect by Marcia Yudkin
On the Web, It's Still Content that Counts by Michael T. Brandt, CBC
Target Your Online Advertising Campaign by Megan Hamilton
Choosing the Right Domain Name by Karl Moore
AIDA on the Web by Ian Traynor
Effective Email Marketing in an Age of Privacy by Michael T. Brandt, CBC
Web Technology: Friend or Foe by C. J. Hayden, MCC
Opt-in E-mail Is Not Spam . . . Usually by Michael T. Brandt, CBC
On Line Buying Pools Changing the Face of Commerce by Jay Conrad Levinson
Where is Search Heading and How Can You Stay Ahead of the Curve by Aaron Kahlow, BusinessOnLine, January 2008
Link Building Gives an Added Boost and Recognition by Joel McLaughlin, DataFlurry SEO, November 2008
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