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Other
B2B marketing resources on the Web
Searching
for business to business marketing information on the Web? If your
search engine returned 100,000 references to "marketing",
you are not alone. The following is a list of B2B
marketing sites we have discovered. You may find them useful or interesting.
However, we do not necessarily endorse nor recommend any of them. We
will update the list regularly. To suggest a new site or report an
expired link, E-mail us.
Click
below to locate resources by category
Associations
- American Advertising Federation
A nationally coordinated network of advertisers, agencies, media companies,
local associations and college chapters.
- Advertising Research Foundation
Research information on the effectiveness and use of advertising.
- American Marketing Association
(AMA)
The world's largest and most comprehensive professional society of marketers.
Take a look at the Marguerite Kent Library/Information Center.
- BMA Colorado
The Colorado Chapter of the Business Marketing Association.
Site includes events and activities of the chapter, information on
professional certification, and the CareerLink to B2B job opportunities
in Colorado.
- Business Marketing
Association (BMA)
A not-for-profit international organization, BMA serves the professional
and career development needs of business-to-business marketers. Newly
updated site with references, resources, conference information, local
chapters, and more.
- The Cluetrain Manifesto
The Cluetrain Manifesto has ignited global conversation and challenged sacred
corporate assumptions about the very nature of business in a digital world.
It presents a wake-up call, arguing that business as usual is gone forever.
With Internet access, people are discovering and inventing new ways to
share relevant knowledge with blinding speed. One result: markets are getting
smarter--and getting smarter faster than most companies.
- Customer Relationship Management Association
Promote sales, marketing, and customer related areas involving automation,
information management, process improvement, and the philosophy of sales
and customer service. Site includes newsletter, events, local chapters,
and other information.
- Direct Marketing Association
The DMA is dedicated solely to the practice and issues of direct marketing.
Site features regulatory issues, direct marketing guidelines, calendar
of events.
- ESOMAR
European Society for Opinion and Marketing Research promotes the use of opinion
and marketing research for improving decision making in business and society
worldwide.
- Market Research Society
The Market Research Society is the world's largest professional body for
market researchers. Site includes information on market research, events
calendar, society publications, and news.
- Marketing Institute of Singapore
The national marketing professional body in Singapore with a membership of
4000 professionals as well as corporate membership of marketing related
organizations. Site includes information on the services and publications
of the Institute and links to other members of the Asia Pacific Marketing
Federation.
- Marketing Research Association
Information on publications, conferences, and services of the Association
as well as an on-line forum for discussion of marketing research.
- Product Development & Management
Association
PDMA is a non-profit association devoted to Product Development. Here you
will find an online magazine, upcoming events, and the PDMA Bookstore.
- Professional Marketing Research
Society
The Professional Marketing Research Society is a non-profit organization
for marketing research professionals engaged in marketing, advertising, social,
and political research. Site includes an events calendar, Society news, and
a publications archive.
- Promotion Marketing
Association
The Promotion Marketing Association of America, Inc. (PMA) is a nonprofit
trade association that represents the multi-billion dollar promotion marketing
profession. Site covers Association news and events as well as tips on incentives
and promotion marketing.
- Professional Pricing Society
The Professional Pricing Society is dedicated to supporting the decision
makers and management personnel responsible for establishing pricing. Web
site includes pricing information resources, job opportunities, and peer
communicaations and forums.
- Public Relations Society of America
PRSA serves as a forum for addressing issues affecting the public relations
professionals. Information on PRSA, publications, and conferences can be
found here.
- Sales & Marketing Executives International
A nonprofit professional association working to improve professional standards
in sales and marketing through education and networking.
- Trade Show Exhibitors Association
Resources, publications, and programs of the Association.
Return to Resources Menu Business to business marketing
- Advertising Media Internet Center
General information source on advertising. Resources, links, articles, etc.
- BidNet
If state or local governments are part of your target market, look at BidNet's
government bids services. For a fee, you have access to a variety of services,
including the actual bid documents.
- Building
Brands
Hong Kong-based site that includes information and newsletter on building,
developing, and maintaining your brand.
- Business Resource Center
The Business Resource Center contains daily news, tips, articles, ideas,
templates, worksheets, sample business and marketing plans, and more to
help grow your small business. Lots of articles on marketing.
- Creative Marketing
Solutions
Marketing tips, newsletters, resources, columns, books, seminars to help
you obtain and maintain clients and improve your marketing and communications
skills.
- CyberU
Offers on-line marketing courses at a fee, plus links to other marketing
resources on the web.
- Entrepreneurship.org
The Ewing Marion Kauffman Foundation
and the U.S. Commerce Department’s International Trade Administration
(ITA),
Entrepreneurship.org is an online information resource for entrepreneurs.
Concentrating on the areas of Starting Your Business, Growing
Your Business and Supporting
Entrepreneurship, the site contains articles, calendar of
events, and links to other resources.
- Fast Company
This on-line magazine chronicles the changes under way in how companies create
and compete. It highlights the new practices shaping how work is done.
Site includes current issues, archives of back articles, links to other
Web business resources, plus a career guide and job search service.
- Guerrilla Marketing OnLine
Effective, sure-fire, non-conventional marketing tactics to help
you get more marketing bang for your bucks. Although the concepts
of guerrilla marketing apply to all businesses, they are especially
applicable
to small businesses that face the perennial challenge of working
with something less than a Fortune 500 budget. From Jay Conrad
Levinson, the guru of guerrilla marketing.
- Idea Cafe
Business, marketing, financial, and management ideas for the small business,
presented in a lighter manner. Don't forget a cup of coffee on the side
when you visit this one.
- Idea Site for Business
Dedicated to small business, the site offers numerous ideas, articles and
tips to help you run your small business more successfully and profitability.
It includes links to other sites and resources plus an e-mail list that
offers access to 1800 business press release E-mail addresses.
- inc.com
Starting or running a small business? Inc.com selects and present
information, Web-based applications, products, and research especially
for the small-business, which is typically long on work and short on
time. The site features newsletters, articles, cases, studies, research,
reports, tips, and tools organized into several categories including
marketing.
- Institute for the Study of
Business Markets (ISBM)
This site is maintained by the Institute for the Study of Business Markets
at Penn State University. It provides information about ISBM seminars, research
projects, as well as links to other resources.
- The International Trade/Import-Export Portal
The web site of the Federation of International Trade Associatons,
this site is a source for B2B leads, news, events and links to 7,000
international trade
related
Web sites.
- Mac McIntosh
Provides consulting, speaking and training services to help you generate,
convert, track, high quality B2B sales leads. Web site includes measure
ROI. Web site includes articles, a free newsletter, and a listing of B2B
marketing and sales resources.
- Marcom Exchange
An online community and resource for marketing communications professionals,
this site features an online marketing discussion group, a creativity workshop,
a barter exchange for trading of services, industry news, resource directory,
reference materials, software, and links.
- MarcommWise
MarcommWise is a new Web site concentrating on marketing communication information.
Topics include: public relations, publicity, promotion, advertising,
media, graphic design, e-commerce, Web design, copywriting, etc. Sections
on the site include Knowledge Bank, Information Sources Directory, Book Reviews,
and Vendor Directory.
- Marketing Articles
The ultimate online information directory
about marketing that leaves no question unanswered.
- Marketing Magic
Lots of practical marketing Quick Tips and feature articles on this
UK site. Covers everything from PR to marketing strategy and personal
development. Plus, you can help yourself to hundreds of free links
to business and marketing resources on the Internet, advice on how
to promote your Web site, business travel information, links to web
sites of countries and UK towns, sources of graphics and software.
- Mouse Tracks
Commentary on some of the marketing activities and resources on the Internet.
- Sales Marketing Network
Articles and information on the latest marketing trends; steps to successful
program planning; industry statistics and research; case studies, books,
magazines, newsletters; legal developments; latest new products and services;
resources and suppliers, and more.
 Sales Seminars -Need
to find the edge that will increase your sales? Dave Kahle's business
to business sales seminars give you practical steps to implement and
improve your own performance or the performance of your sales force.
- ThinkDirectMarketing.com
Features direct marketing news, articles, reports, calendars, forums and
the DM Knowledge Center. Designed to assist small and medium size businesses
with their direct marketing efforts.
- University
of Wisconsin-Madison School of Business
Fluno Center for Executive Education, part of the University of Wisconsin-Madison
School of Business offers how-to seminars and advanced specialty courses
for marketing professionals in both manufacturing and service-sector industries.
The Excellence in Marketing Certificate Series covers the essentials of planning,
management, strategy and tactics, research techniques, sales and advertising.
It is designed for executives aspiring to top marketing positions that require
a comprehensive understanding of all aspects of marketing.
Return to Resources Menu
Directories and search engines
- BizWeb
A directory of business to business companies.
- Canadian Trade Index
The Canadian Trade Index is a buyers guide to
the products of over 30,000 verified industrial companies in Canada.
First published in 1900 as Canada’s original and only industrial
directory, Canadian Trade Index has grown to become Canada’s
leading online industrial sourcing tool for manufacturers, exporters,
distributors and service companies.
- I Look For Business Web Directory
Ilookfor.com is a B2B web directory with more
than 35,000 business categories and 150,000 business websites.
- InfoMex Mexican Industrial Directory
The Complete Twin Plant Guide is a directory designed to meet the information
needs of U.S. industrial suppliers interested in Mexico's maquiladora manufacturing
industry, whether the targeted maquiladoras are contract manufacturers, shelter
operators or manufacturing plants owned by the largest multinational corporations
in the world.
- KWMap
A network of keywords and concepts as they logically relate to each
other, on various topics. Each keyword includes a list relevant websites
and resources
- LookSmart
A combination search engine and directory. With a highly selective
directory database, LookSmart has developed over eighty location-specific
sub-directories
including a Business-to-Business sub-directory. Click on "Business & Finance",
then on "Business-to-Business" for listings in areas of
communications, consulting, marketing, PR, advertising agencies,
market research, and more.
- MacRae's
Blue Book
One of the world’s key sourcing tools for North American
industrial products and performs almost 5 million industrial searches
monthly for nearly 2 million unique users.
Return to Resources Menu
Graphic arts
- AV Avenue
AV Avenue offers a wide array of audio, video and AV-oriented articles along
with extensive product and service provider directories, and presentation
tips and techniques.
- Can Stock
Photos
High-quality images start at just $1.00, and our
license agreement gives great flexibility for advertising, presentations,
brochures, and decoration. Free weekly downloads with
thousands of new images added every week. Database contains over
1 million images from 8,000 photographers.
- Desktop Publishing Resource
Extensive resources, fonts, graphics, and ideas to help you publish that
newsletter, brochure, web page, ad, or other project.
- Shutterstock
A large collection of royaalty-free photos, vecors, and illustrations.
- Foto Search Stock Photography
Search over 700,000 images from over 50 stock photography, illustration,
and video footage publishers at one website.
- Getty Images
An online source of reasonably priced high quality photography.
- Jupiter Images
Stock photography from 60 leading providers, including The Image Bank and
FPG International, and the highest quality royalty free images and CD-ROM
titles from Digital Vision and many others. PictureQuest offers free access,
natural language searching, instant downloading, free lightboxes, and free
photo research.
Return to Resources Menu
Research
- @ResearchInfo
If you are involved in market research field, here’s a source
of information on the market research industry. Site includes roundtable
discussions, articles
on market research, software demos, links to other market research
sites, a directory of market research companies, and step-by-step instruction
on creating online survey content.
- American Demographics
A source for business books, software and information and data sources.
- Cortera Business Information
Cortera offers business information, free company profiles and analytical
reports to provide innovative solutions to increase corporate intelligence
for all parts of your organization. Company profiles contain
business overview, sales, number of employees, ownership, credit information,
executives, contact information, and more.
- Electronic Trend Publications
Off-the-shelf market research reports on the segments of the electronics
industry.
- Forrester Research
Forrester analyzes and predicts the impact of technology change on large
companies, consumers, and society. Included on the site is an index to
Forrester reports and briefs.
- The Green Book
An online directory of market research companies and services worldwide.
- Insight Research Corporation
The Insight Research Corporation provides comparative market research and
competitive analysis exclusively for the telecommunications industry. Site
covers available studies, custom research, and telecommunications industry
news.
- IntelliQuest
IntelliQuest Information Group provides technology companies with survey-based
quantitative market research information on technology markets, customers,
products and competitors.
- International Trade Administration
Country information, trade statistics, industry data, and export assistance.
- Library of Congress
Resources for researchers and information professionals. These include the
catalogs of the Library of Congress and other libraries, databases on special
topics, and other Library of Congress Internet resources.
- Market
Research Portal (MRP)
Site
offers a host of online resources and research related
articles being highly relevant to market research
buyers, researchers, newcomers to the industry, students and individuals
with an interest in the market research industry.
- Market Research Society
The Market Research Society is the world's largest professional body for
market researchers. Site includes information on market research, events
calendar, society publications, and news.
- McIlvaine Company
A source for newsletters, research and sales leads on pollution, contamination
control, power,semiconductors, and pharmaceuticals.
- Professional Marketing Research
Society
The Professional Marketing Research Society is a non-profit organization
for marketing research professionals engaged in marketing, advertising,
social, and political research. Site includes an events calendar,
Society news, and
a publications archive.
- Manta
An e-commerce web site for business professionals
searching the Web for immediate answers to questions about their
markets, customers, competitors, suppliers and other critical business
data. Manta surfaces businesses content from the "deep Web",
and then provides a pay-per-view
sales model and a personalized "reading room" that provides
the buyers with immediate online access to what they are looking
for.
- STAT-USA
A service of the U.S. Department of Commerce, the site provides
direct access to the Federal Government's wealth of information
on the U.S. Economy,
including current and historical economic and financial releases
and economic data. The information is available through low cost
subscription services
like STAT USA/Internet®.
- U.S. Census Bureau
Services, reports, and information from the U.S. Census Bureau.
- Web Online Surveys
Create surveys via the internet and send to your audience using email.
Return to Resources Menu
Software
- Business Resource Software
Software for evaluating new product ideas, preparing marketing plans and
writing your business plan. Site also includes a variety of tips and strategies
for business and marketing.
- Marketing Plan Pro
Software that helps you create a complete marketing plan in seven easy steps.
Built-in text, spreadsheets, and examples help you develop, manage and
track your plan from start to finish.
Return to Resources Menu
Media
- Ad Age
On line version of Advertising Age magazine.
- Advertising & Marketing
Review
On-line marketing magazine. Articles and links to other resources and downloads
of governmental statistical publications in PDF format.
- avant/marketer
A weekly, interview-based email newsletter for professional-level Internet
marketers that is devoted to providing its readers with the insights of
the foremost Internet Marketing practitioners and heoreticians in the world
today.
- BPA Worldwide
Publication circulation figures and Web site audit information. Some complete
circulation audit statements available in PDF format.
- American Journalism Review
The emphasis is on the business of Journalism plus today's news highlights,
but the site also contains links to top business, financial, and technology
publications.
- BtoBOnline.com
The site for marketing strategists delivering the most up-to-date
news, articles and features from BtoB Magazine,
as well as research and links to
other resources.
- Reed Business Information
Access to various economic reports. Also has information about the
publications and services of one of the largest publishers of trade
journals.
- Manufacturing Marketplace
News, events, job listings, trade show calendar, articles for the manufacturing
community.
- Mailing Lists Direct
Mailing Lists Direct specializes in providing business
and consumer mailing lists that are privacy-compliant, accurate and affordable.
Our continuously updated direct mail lists allow you to target your market,
grow your sales and increase your profits.
- SRDS
E-mail media kits and information on the services provided by Standard
Rate and Data Service.
Return to Resources Menu
Web
- DataFlurry
This blog covers search engine optimization (SEO) tips, training, and techniques.
- KWMap
A network of keywords and concepts as they logically relate to each
other, on various topics. Each keyword includes a list relevant websites
and resources
- Pay Per Click Guide
Thinking about using a Pay Per Click search engine to improve your placement
on search engines? Check out this web site to find our how these services work
and whether they are right for you.
Return to Resources Menu
Miscellaneous
- AcademicInfo
An online education resource center with extensive subject guides and distance
learning information emphasizing various online marketing and business programs.
The site also contains numerous links to other marketing related web sites.
- AdLaw
Those who venture into the wilds of online advertising will find the
latest in cyberlaw, case files, contract forms and more, courtesy
of the law firm of Hall Dickler Kent Friedman and Wood. Focusing
on new media, this site
delivers reports and newsletters deliver the latest news to your desktop.
- Carlson Executive Development Center
The Carlson Executive Development Center offers rigorous,interactive
educational programs to executives and high-potential managers.
Distinguished faculty and thought leaders design and deliver cutting-edge
programs including The Minnesota Executive Program featuring advanced
business strategy and leadership for top executives; Minnesota
Management Institute, an MBA alternative for high-potential managers,
Minnesota Management Academy, essentials for frontline managers;
21st Century Program Series; and 3-day topic specific programs
on leadership, strategy, finance, marketing, sales, or operations.
The Executive Development Center also offers programs customized
to the needs of global companies, nonprofits and government agencies.
- The Copyright Website
If you need answers about copyright issues on the Internet, here's the site
to surf. From copyright basics to Internet and software issues and the
concepts of fair use and public domain, this site endeavors to provide
real world, practical and relevant copyright information. News, references
and links are included in the site content.
- Dun & Bradstreet
Resources and information from D&B.
- Just Sell.com
A sales and marketing portal site. Includes tips and commentary on sales
and marketing; links to trade shows, magazines and other resources; job
listings; e-mail; and your own personal calendar.
- Marketing Seminars
Ennis Associates offers a wide range of Brand Marketing Seminars all
across the United States and throughout the world.
- Small Business Knowledge Base
An extensive collection of information to help you successfully manage your
small business. Lots of marketing tips.
- ThomasNet.com
ThomasNet.com combines all the capabilities of the Thomas Register as well
as offering national manufacturing search, CAD search, brand search and
more.
- USPS
ZIP+4 Code Lookup
Just what it says. Enter an address, get a zip code in return.
-
University
of Wisconsin-Madison School of Business
Fluno Center for Executive Education, part of the University of Wisconsin-Madison
School of Business offers how-to seminars and advanced specialty courses
for marketing professionals in both manufacturing and service-sector industries.
The Excellence in Marketing Certificate Series covers the essentials of planning,
management, strategy and tactics, research techniques, sales and advertising.
It is designed for executives aspiring to top marketing positions that require
a comprehensive understanding of all aspects of marketing.
Trade Shows, Conferences, Events
- Bvents
Trade Show Directory
A searchable database of worldwide trade shows and venues as well as
articles on trade shows and exhibiting.
- Center for Exhibition Industry Research
Research and information on trade shows and exhibitions.
- Exhibit Surveys, Inc.
The authoritative full service research firm dedicated solely to providing
market intelligence and measurement to the exposition industry since 1963.
The site includes reports on trade show trends, free articles for on-line
ordering, and information on the company's researach services.
- Trade Show Handbook
TradeShowHandbook.com is comprehensive online
resource guide for the trade show, exhibition and event industry.
On the site you'll find detailed information, guides, tutorials and
directories for trade shows, exhibitions, public events and conferences.
- Trade Show Exhibitors Association
Resources, publications, and programs of the Association.
- Trade Show News Network
An Internet resource for trade show information in every industry.
TSNN helps you select trade shows for attending or exhibiting.
TSNN also allows you
to create a "virtual booth" for free and link it to any trade
shows in which you are exhibiting.
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