Other marketing resources on the Web

Searching for business to business marketing information on the Web? If your search engine returned 100,000 references to "marketing", you are not alone. The following is a list of business to business marketing sites we have discovered. You may find them useful or interesting. However, we do not necessarily endorse nor recommend any of them. We will update the list regularly. To suggest a new site or report an expired link, E-mail us.

Click below to locate resources by category

Associations

• American Advertising Federation
  A nationally coordinated network of advertisers, agencies, media companies, local associations and college chapters.
  
  

• Advertising Research Foundation
  Research information on the effectiveness and use of advertising.
  
  

• American Marketing Association (AMA)
  The world's largest and most comprehensive professional society of marketers. Take a look at the Marguerite Kent Library/Information Center.
  
  

• BMA Colorado
  The Colorado Chapter of the Business Marketing Association. Site includes events and activities of the chapter, information on professional certification, and the CareerLink to B2B job opportunities in Colorado.
  
  

• Business Marketing Association (BMA)
  A not-for-profit international organization, BMA serves the professional and career development needs of business-to-business marketers. Newly updated site with references, resources, conference information, local chapters, and more.
  
  

• The Cluetrain Manifesto
  The Cluetrain Manifesto has ignited global conversation and challenged sacred corporate assumptions about the very nature of business in a digital world. It presents a wake-up call, arguing that business as usual is gone forever. With Internet access, people are discovering and inventing new ways to share relevant knowledge with blinding speed. One result: markets are getting smarter--and getting smarter faster than most companies.
  
  

• Customer Relationship Management Association
  Promote sales, marketing, and customer related areas involving automation, information management, process improvement, and the philosophy of sales and customer service. Site includes newsletter, events, local chapters, and other information.
  
  

• Direct Marketing Association
  The DMA is dedicated solely to the practice and issues of direct marketing. Site features regulatory issues, direct marketing guidelines, calendar of events.
  
  

• ESOMAR
  European Society for Opinion and Marketing Research promotes the use of opinion and marketing research for improving decision making in business and society worldwide.
  
  

• Market Research Society
  The Market Research Society is the world's largest professional body for market researchers. Site includes information on market research, events calendar, society publications, and news.
  
  

• Marketing Institute of Singapore
  The national marketing professional body in Singapore with a membership of 4000 professionals as well as corporate membership of marketing related organizations. Site includes information on the services and publications of the Institute and links to other members of the Asia Pacific Marketing Federation.
  
  

• Marketing Research Association
  Information on publications, conferences, and services of the Association as well as an on-line forum for discussion of marketing research.
  
  

• Product Development & Management Association
  PDMA is a non-profit association devoted to Product Development. Here you will find an online magazine, upcoming events, and the PDMA Bookstore.
  
  

• Professional Marketing Research Society
  The Professional Marketing Research Society is a non-profit organization for marketing research professionals engaged in marketing, advertising, social, and political research. Site includes an events calendar, Society news, and a publications archive.
  
  

• Promotion Marketing Association
  The Promotion Marketing Association of America, Inc. (PMA) is a nonprofit trade association that represents the multi-billion dollar promotion marketing profession. Site covers Association news and events as well as tips on incentives and promotion marketing.
  
  

• Professional Pricing Society
  The Professional Pricing Society is dedicated to supporting the decision makers and management personnel responsible for establishing pricing. Web site includes pricing information resources, job opportunities, and peer communicaations and forums.
  
  

• Public Relations Society of America
  PRSA serves as a forum for addressing issues affecting the public relations professionals. Information on PRSA, publications, and conferences can be found here.
  
  

• Sales & Marketing Executives International
  A nonprofit professional association working to improve professional standards in sales and marketing through education and networking.
  
  

• Trade Show Exhibitors Association
  Resources, publications, and programs of the Association.

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Business to business marketing

• Advertising Media Internet Center
  General information source on advertising. Resources, links, articles, etc.
  
  

• BidNet
  If state or local governments are part of your target market, look at BidNet's government bids services. For a fee, you have access to a variety of services, including the actual bid documents.
  
  

• Building Brands
  Hong Kong-based site that includes information and newsletter on building, developing, and maintaining your brand.
  
  

• Business Resource Center
  The Business Resource Center contains daily news, tips, articles, ideas, templates, worksheets, sample business and marketing plans, and more to help grow your small business. Lots of articles on marketing.
  
  

• Creative Marketing Solutions
  Marketing tips, newsletters, resources, columns, books, seminars to help you obtain and maintain clients and improve your marketing and communications skills.
  
  

• CyberU
  Offers on-line marketing courses at a fee, plus links to other marketing resources on the web.
  
  

• EntreWorld
  Sponsored by the Kauffman Center for Entrepreneurial Leadership, EntreWorld is an online information resource for entrepreneurs. Concentrating on the areas of Starting Your Business, Growing Your Business and Supporting Entrepreneurship, the site contains articles, calendar of events, and links to other resources.
  
  

• Fast Company
  This on-line magazine chronicles the changes under way in how companies create and compete. It highlights the new practices shaping how work is done. Site includes current issues, archives of back articles, links to other Web business resources, plus a career guide and job search service.
  

• Guerrilla Marketing OnLine
  Effective, sure-fire, non-conventional marketing tactics to help you get more marketing bang for your bucks. Although the concepts of guerrilla marketing apply to all businesses, they are especially applicable to small businesses that face the perennial challenge of working with something less than a Fortune 500 budget. From Jay Conrad Levinson, the guru of guerrilla marketing.
  
  

• Idea Cafe
  Business, marketing, financial, and management ideas for the small business, presented in a lighter manner. Don't forget a cup of coffee on the side when you visit this one.
  
  

• Idea Site for Business
  Dedicated to small business, the site offers numerous ideas, articles and tips to help you run your small business more successfully and profitability. It includes links to other sites and resources plus an e-mail list that offers access to 1800 business press release E-mail addresses.
  
  

• inc.com
  Starting or running a small business? Inc.com selects and present information, Web-based applications, products, and research especially for the small-business, which is typically long on work and short on time. The site features newsletters, articles, cases, studies, research, reports, tips, and tools organized into several categories including marketing.
  
  

• Institute for the Study of Business Markets (ISBM)
  This site is maintained by the Institute for the Study of Business Markets at Penn State University. It provides information about ISBM seminars, research projects, as well as links to other resources.
  
  

• The International Trade/Import-Export Portal
  The web site of the Federation of International Trade Associatons, this site is a source for B2B leads, news, events and links to 7,000 international trade related Web sites.
  
  
• Mac McIntosh
  Provides consulting, speaking and training services to help you generate, convert, track, high quality B2B sales leads. Web site includes measure ROI. Web site includes articles, a free newsletter, and a listing of B2B marketing and sales resources.
  
  
• Marcom Exchange
  An online community and resource for marketing communications professionals, this site features an online marketing discussion group, a creativity workshop, a barter exchange for trading of services, industry news, resource directory, reference materials, software, and links.
  
  
• MarcommWise
  MarcommWise is a new Web site concentrating on marketing communication information. Topics include: public relations, publicity, promotion, advertising, media, graphic design, e-commerce, Web design, copywriting, etc. Sections on the site include Knowledge Bank, Information Sources Directory, Book Reviews, and Vendor Directory.

• Marketing Articles
  The ultimate online information directory about marketing
  that leaves no question unanswered.

• Marketing Magic
  Lots of practical marketing Quick Tips and feature articles on this UK site. Covers everything from PR to marketing strategy and personal development. Plus, you can help yourself to hundreds of free links to business and marketing resources on the Internet, advice on how to promote your Web site, business travel information, links to web sites of countries and UK towns, sources of graphics and software.
  
  
• Marketing Resource Center
  Articles, book reviews, data bases, forums, and links to other resources.
  
  
• Mouse Tracks
  Commentary on some of the marketing activities and resources on the Internet.
  
  
• PR Professional Daily!
  Articles designed to help busy corporate public relations and marketing communications professionals keep up with trends and techniques in the field. Articles are archived on the site and you can subscribe to have articles delivered directly to your e-mail address.
  
  
• Sales Marketing Network
  Articles and information on the latest marketing trends; steps to successful program planning; industry statistics and research; case studies, books, magazines, newsletters; legal developments; latest new products and services; resources and suppliers, and more.
  
  
• TECHMAR Communications Inc.
  TECHMAR is a global response management firm that specializes in helping business to business companies generate qualified leads and turn those leads into sales.
  
  
• ThinkDirectMarketing.com
  Features direct marketing news, articles, reports, calendars, forums and the DM Knowledge Center. Designed to assist small and medium size businesses with their direct marketing efforts.
  
  
• University of Wisconsin-Madison School of Business
  Fluno Center for Executive Education, part of the University of Wisconsin-Madison School of Business offers how-to seminars and advanced specialty courses for marketing professionals in both manufacturing and service-sector industries. The Excellence in Marketing Certificate Series covers the essentials of planning, management, strategy and tactics, research techniques, sales and advertising. It is designed for executives aspiring to top marketing positions that require a comprehensive understanding of all aspects of marketing.
  

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Directories and search engines

• B2B Explorer
  A comprehensive business directory and search engine consisting of business only listings. Each listing contains key company information, detailed product/service descriptions, url's, general and direct contact information by department.
  
  

• BizWeb
  A directory of business to business companies.

• KWMap
  A network of keywords and concepts as they logically relate to each other, on various topics. Each keyword includes a list relevant websites and resources
  
  

• LookSmart
  A combination search engine and directory. With a highly selective directory database, LookSmart has developed over eighty location-specific sub-directories including a Business-to-Business sub-directory. Click on "Business & Finance", then on "Business-to-Business" for listings in areas of communications, consulting, marketing, PR, advertising agencies, market research, and more.
  
  

• Pay Per Click Guide
  Thinking about using a Pay Per Click search engine to improve your placement on search engines? Check out this web site to find our how these services work and whether they are right for you.

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Graphic arts

• AV Avenue
  AV Avenue offers a wide array of audio, video and AV-oriented articles along with extensive product and service provider directories, and presentation tips and techniques.
  
  

• Corel
  An online source of reasonably priced high quality photography.
  

• Desktop Publishing Resource
  Extensive resources, fonts, graphics, and ideas to help you publish that newsletter, brochure, web page, ad, or other project.

• Stock Photography by Photosearch
  Search over 700,000 images from over 50 stock photography, illustration, and video footage publishers at one website.
  

• PhotoDisc
  An online source of reasonably priced high quality photography.
  

• PixiBit images
  A picture agency where photographers easily can submit their images
  for inclusion in a searchable image bank free of charge.

• PictureQuest
  Stock photography from 60 leading providers, including The Image Bank and FPG International, and the highest quality royalty free images and CD-ROM titles from Digital Vision and many others. PictureQuest offers free access, natural language searching, instant downloading, free lightboxes, and free photo research.

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Research

• @ResearchInfo
  If you are involved in market research field, here’s a source of information on the market research industry. Site includes roundtable discussions, articles on market research, software demos, links to other market research sites, a directory of market research companies, and step-by-step instruction on creating online survey content.
  
  

• American Demographics
  A source for business books, software and information and data sources.
  
  

• Business Communications Co., Inc.
  Publishers and providers of market research reports, newsletters and magazines in the fields of biotechnology, energy, telecommunications, chemicals, separations, engineering and food processing.
  
  

• Cortera Business Information
  Cortera offers business information, free company profiles and analytical reports to provide innovative solutions to increase corporate intelligence for all parts of your organization.  Company profiles contain business overview, sales, number of employees, ownership, credit information, executives, contact information, and more.
  
  
• Electronic Trend Publications
  Off-the-shelf market research reports on the segments of the electronics industry.
  
  

• Forrester Research
  Forrester analyzes and predicts the impact of technology change on large companies, consumers, and society. Included on the site is an index to Forrester reports and briefs.
  
  

• Government Information Sharing Project
  Start here for accessing US Federal Government Information. Download reports or use the Federal Web Locator to find Web sites of government agencies or organizations.
  
  

• The Green Book
  An online directory of market research companies and services worldwide.
  
  

• Insight Research Corporation
  The Insight Research Corporation provides comparative market research and competitive analysis exclusively for the telecommunications industry. Site covers available studies, custom research, and telecommunications industry news.
  
  

• IntelliQuest
  IntelliQuest Information Group provides technology companies with survey-based quantitative market research information on technology markets, customers, products and competitors.
  
  

• International Trade Administration
  Country information, trade statistics, industry data, and export assistance.
  
  

• Library of Congress
  Resources for researchers and information professionals. These include the catalogs of the Library of Congress and other libraries, databases on special topics, and other Library of Congress Internet resources.

• Market Research Portal (MRP)
  Site offers a host of online resources and research related articles being highly relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.
  
  

• Market Research Society
  The Market Research Society is the world's largest professional body for market researchers. Site includes information on market research, events calendar, society publications, and news.
  
  

• McIlvaine Company
  A source for newsletters, research and sales leads on pollution, contamination control, power,semiconductors, and pharmaceuticals.

• Professional Marketing Research Society
  The Professional Marketing Research Society is a non-profit organization for marketing research professionals engaged in marketing, advertising, social, and political research. Site includes an events calendar, Society news, and a publications archive.
  
  

• Live World
  Live World specializes in Web surveys. This site includes an online research discussion group, a news exchange for keeping up on the latest in online marketing research, and links to other market research sites.

• Manta
  An e-commerce web site for business professionals searching the Web for immediate answers to questions about their markets, customers, competitors, suppliers and other critical business data. Manta surfaces businesses content from the "deep Web", and then provides a pay-per-view sales model and a personalized "reading room" that provides the buyers with immediate online access to what they are looking for.
  
  

• Researching Companies Online
  Wondering how to use the World Wide Web for business research? This online tutorial presents a step-by-step process for finding FREE company and industry information on the Web. This online course helps you locate high-level company information, find sales prospects, research company financial information, learn about an industry, research nonprofit organizations, identify international business resources, and more.
  
  

• STAT-USA
  A service of the U.S. Department of Commerce, the site provides direct access to the Federal Government's wealth of information on the U.S. Economy, including current and historical economic and financial releases and economic data. The information is available through low cost subscription services like STAT USA/Internet®.
  
  

• SURVEY*NET
  Demographic survey information on usage of the Internet.
  
  

• U.S. Census Bureau
  Services, reports, and information from the U.S. Census Bureau.

• Web Online Surveys
  Create surveys via the internet and send to your audience using email

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Software

• Business Resource Software
  Software for evaluating new product ideas, preparing marketing plans and writing your business plan. Site also includes a variety of tips and strategies for business and marketing.
  
  

• Harvest Marketing
  An Australian site with software that helps you analyze potential growth opportunities and that helps you automate relationship marketing activities. Site includes links to other marketing sites and a marketing discussion forum concentrating on relationship marketing.
  
  

• Marketing Plan Pro
  Software that helps you create a complete marketing plan in seven easy steps. Built-in text, spreadsheets, and examples help you develop, manage and track your plan from start to finish.

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Media

• Ad Age
  On line version of Advertising Age magazine.
  
  

• Advertising & Marketing Review
  On-line marketing magazine. Articles and links to other resources and downloads of governmental statistical publications in PDF format.
  
  

• avant/marketer
  A weekly, interview-based email newsletter for professional-level Internet marketers that is devoted to providing its readers with the insights of the foremost Internet Marketing practitioners and heoreticians in the world today.
  

• BPA International
  Publication circulation figures and Web site audit information. Some complete circulation audit statements available in PDF format.
  
  

• American Journalism Review
  The emphasis is on the business of Journalism plus today's news highlights, but the site also contains links to top business, financial, and technology publications.

• BtoBOnline.com
  The site for marketing strategists delivering the most up-to-date news, articles and features from BtoB Magazine, as well as research and links to other resources.
  

• Cahners Publishing Company
  Access to various Cahners economic reports and Cahners Advertising Research Reports. Also has information about the publications and services of one of the largest publishers of trade journals.
  
  
• eCirc
  Public access to top-line circulation information from the Audit Bureau of Circulations. Covers average circulaation figures for business and farm publications, newspapers, and consumer magazines.
  
  
• Manufacturing Marketplace
  News, events, job listings, trade show calendar, articles for the manufacturing community.
  
  
• NetMarketing
  On-line version of Business Marketing's Internet magazine.
  
  
• SRDS
  E-mail media kits and information on the services provided by Standard Rate and Data Service.

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Miscellaneous

• AdLaw
  Those who venture into the wilds of online advertising will find the latest in cyberlaw, case files, contract forms and more, courtesy of the law firm of Hall Dickler Kent Friedman and Wood. Focusing on new media, this site delivers reports and newsletters deliver the latest news to your desktop.
  

• Carlson Executive Development Center
  The Carlson Executive Development Center offers rigorous,interactive educational programs to executives and high-potential managers. Distinguished faculty and thought leaders design and deliver cutting-edge programs including The Minnesota Executive Program featuring advanced business strategy and leadership for top executives; Minnesota Management Institute, an MBA alternative for high-potential managers, Minnesota Management Academy, essentials for frontline managers; 21st Century Program Series; and 3-day topic specific programs on leadership, strategy, finance, marketing, sales, or operations. The Executive Development Center also offers programs customized to the needs of global companies, nonprofits and government agencies.
  
  

• City Guide
  Information on various cities throughout the world. Published by Lycos.
  
  

• City.Net
  Search worldwide for information on specific cities. Published by Excite.
  
  

• The Copyright Website
  If you need answers about copyright issues on the Internet, here's the site to surf. From copyright basics to Internet and software issues and the concepts of fair use and public domain, this site endeavors to provide real world, practical and relevant copyright information. News, references and links are included in the site content.
  
  

• Dun & Bradstreet
  Resources and information from D&B.
  
  

• Just Sell.com
  A sales and marketing portal site. Includes tips and commentary on sales and marketing; links to trade shows, magazines and other resources; job listings; e-mail; and your own personal calendar.
  
  

• Small Biz
  For many entrepreneurs, running a small business can be a lonely, though rewarding, activity. This extensive site provides you with tips and resources that make your job easier. Topics range from promoting your business to copyright issues. You will find books, software, a calendar of events, forums, and opportunities to promote your own business on line.
  
  

• Small Business Knowledge Base
  An extensive collection of information to help you successfully manage your small business. Lots of marketing tips.
  
  

• ThomasNet.com
  ThomasNet.com combines all the capabilities of the Thomas Register as well as offering national manufacturing search, CAD search, brand search and more.
  
  

• USPS ZIP+4 Code Lookup
  Just what it says. Enter an address, get a zip code in return.
  
  

• University of Wisconsin-Madison School of Business
  Fluno Center for Executive Education, part of the University of Wisconsin-Madison School of Business offers how-to seminars and advanced specialty courses for marketing professionals in both manufacturing and service-sector industries. The Excellence in Marketing Certificate Series covers the essentials of planning, management, strategy and tactics, research techniques, sales and advertising. It is designed for executives aspiring to top marketing positions that require a comprehensive understanding of all aspects of marketing.

Trade Shows

• Center for Exhibition Industry Research
  Research and information on trade shows and exhibitions.
  
  

• Exhibit Surveys, Inc.
  The authoritative full service research firm dedicated solely to providing market intelligence and measurement to the exposition industry since 1963. The site includes reports on trade show trends, free articles for on-line ordering, and information on the company's researach services.
  
  

• TechCalendar
  An extensive calendar of computer related events: trade shows, conferences, exhibitions.
  
  

• Trade Show Central
  Trade Show Central provides information on more than 30,000 Trade Shows, Conferences & Seminars, 5,000 service providers, and 5,000 venues and facilities around the world.
  

• Trade Show Handbook
  TradeShowHandbook.com is comprehensive online resource guide for the trade show, exhibition and event industry. On the site you'll find detailed information, guides, tutorials and directories for trade shows, exhibitions, public events and conferences.

• Trade Show Exhibitors Association
  Resources, publications, and programs of the Association.
  
  

• Trade Show News Network
  An Internet resource for trade show information in every industry. TSNN helps you select trade shows for attending or exhibiting. TSNN also allows you to create a "virtual booth" for free and link it to any trade shows in which you are exhibiting.

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Updated:
02-Aug-2008