Association growth through focused marketing strategies

Whether your future crosses turbulent seas or placid waters, the journey requires the right crew and expertise. As you set your course for increased membership, expanded services, or enhanced image and public awareness, we can provide the professional association marketing consulting services you need to develop or implement marketing programs and strategies or to organize your marketing function.

A business to business marketing consulting firm, Marketing Resources Ltd. specializes in streamlining, organizing, and planning your marketing activity, identifying and segmenting target markets and opportunities, and implementing marketing and membership communications programs.

Some things we can do for you

• Conduct market research to assess market opportunities and identify and define target markets and decision makers.

• Set up, organize, or evaluate your marketing department.

• Prepare and help implement strategic marketing and communications plans to increase awareness, sales, and market share.

• Keep your membership informated with newsletters, your web site or other materials.

Our association marketing consulting services

• Organization and Development
  Evaluate, set-up, organize your existing marketing function
  Develop corporate identity, branding, image, logos (View samples)
  

• Strategic Planning
  Establish goals, prepare strategic plans
  Define product and service offerings, market opportunities
  Analyze the competition
  Define target market and segments
  

• Marketing Communications
  Establish plans, budgets, objectives (View samples)
  Prepare brochures and flyers (View samples)
  Produce feature articles and press releases(View samples)
  Publish membership newsletters (View samples)
  Prepare and implement media advertising (View samples)
  Plan, develop, manage web sites (View samples)
  

• Market Research and Analysis (View Samples)
  Identify prospective members, market potential, growth opportunities, market share, member educational needs
  Evaluate association services, delivery, and performance
  Conduct membership surveys and needs assessments
  
• Conferences, Seminars, Trade Shows
  Establish plans, objectives, and budgets
  Prepare promotional materials

Working with you

• We become part of your team. We support, supplement, or expand your existing efforts, working with you and your sales and marketing personnel.

• We can even serve as your Marketing Department or help during busy periods, vacations, or leaves of absence.

• We're flexible. We can handle individual projects or work on a long-term consulting basis.

More information

Learn more about Marketing Resources.

Download association marketing consulting brochure (PDF).

Download company brochure (PDF).

Getting started

Discuss your needs for a marketing consultant. Request a marketing consulting proposal. Send an e-mail or phone.

Updated:
09-Nov-2008